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	<title>Tim Gregory &#187; Advertising</title>
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	<link>http://tim-gregory.com</link>
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		<title>LinkedIn profitable, Facebook not so much</title>
		<link>http://tim-gregory.com/2009/12/linkedin-profitable-facebook-not-so-much/</link>
		<comments>http://tim-gregory.com/2009/12/linkedin-profitable-facebook-not-so-much/#comments</comments>
		<pubDate>Wed, 09 Dec 2009 05:26:51 +0000</pubDate>
		<dc:creator>Tim</dc:creator>
				<category><![CDATA[Industry comment]]></category>
		<category><![CDATA[Newspapers]]></category>
		<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Jeff Weiner]]></category>
		<category><![CDATA[LinkedIn]]></category>
		<category><![CDATA[Silicon Valley]]></category>
		<category><![CDATA[Social network]]></category>

		<guid isPermaLink="false">http://tim-gregory.com/?p=268</guid>
		<description><![CDATA[Spotted two interesting links today. In the first, The Guardian says that Facebook now has 350m users &#8211; and there&#8217;s no point in advertising to them. The premise is that in spite of having a massive userbase, one that is now larger than the population of the USA, Facebook is struggling to extract financial value [...]


Related posts:<ol><li><a href='http://tim-gregory.com/2009/12/what-if-linkedin-was-a-facebook-app/' rel='bookmark' title='What if LinkedIn was a Facebook app?'>What if LinkedIn was a Facebook app?</a></li>
<li><a href='http://tim-gregory.com/2009/11/farmville-vs-linkedin/' rel='bookmark' title='Farmville vs. LinkedIn'>Farmville vs. LinkedIn</a></li>
</ol>]]></description>
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<p>Spotted two interesting links today.</p>
<p>In the first, The Guardian says that <a href="http://www.guardian.co.uk/technology/2009/dec/06/facebook-350m-users-advertising">Facebook now has 350m users &#8211; and there&#8217;s no point in advertising to them</a>.</p>
<p>The premise is that in spite of having a massive userbase, one that is now larger than the population of the USA, Facebook is struggling to extract financial value from their audience.</p>
<p>The second link is a Silicon Valley Insider interview with <a class="zem_slink" title="LinkedIn" rel="homepage" href="http://www.linkedin.com">LinkedIn</a> CEO Jeff Weiner, in which he claims that LinkedIn is <a href="http://www.businessinsider.com/linkedin-still-profitable-with-ad-revenues-up-50-2009-8">still profitable with ad revenues up 50%</a>.</p>
<p>LinkedIn has 3 main revenue streams, with online advertising being only one of them.</p>
<p>Weiner doesn&#8217;t give any breakdown, but implies that a significant portion of LinkedIn revenues are generated by their premium subscription business and corporate recruitment solutions.</p>
<p>I blogged this week with a throw-away thought that <a href="http://tim-gregory.com/2009/12/what-if-linkedin-was-a-facebook-app/">LinkedIn could possibly be built today as a Facebook application</a>, but now I&#8217;m not so sure&#8230; it&#8217;s clear that LinkedIn have managed to build a profitable business quite different to the type of business that could be created inside Facebook&#8217;s ecosystem.</p>
<p>What do you think? Will Facebook become super-profitable?</p>
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<p>Related posts:<ol><li><a href='http://tim-gregory.com/2009/12/what-if-linkedin-was-a-facebook-app/' rel='bookmark' title='What if LinkedIn was a Facebook app?'>What if LinkedIn was a Facebook app?</a></li>
<li><a href='http://tim-gregory.com/2009/11/farmville-vs-linkedin/' rel='bookmark' title='Farmville vs. LinkedIn'>Farmville vs. LinkedIn</a></li>
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