Spotted two interesting links today.
In the first, The Guardian says that Facebook now has 350m users – and there’s no point in advertising to them.
The premise is that in spite of having a massive userbase, one that is now larger than the population of the USA, Facebook is struggling to extract financial value from their audience.
The second link is a Silicon Valley Insider interview with LinkedIn CEO Jeff Weiner, in which he claims that LinkedIn is still profitable with ad revenues up 50%.
LinkedIn has 3 main revenue streams, with online advertising being only one of them.
Weiner doesn’t give any breakdown, but implies that a significant portion of LinkedIn revenues are generated by their premium subscription business and corporate recruitment solutions.
I blogged this week with a throw-away thought that LinkedIn could possibly be built today as a Facebook application, but now I’m not so sure… it’s clear that LinkedIn have managed to build a profitable business quite different to the type of business that could be created inside Facebook’s ecosystem.
What do you think? Will Facebook become super-profitable?
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LinkedIn profitable, Facebook not so much
Spotted two interesting links today.
In the first, The Guardian says that Facebook now has 350m users – and there’s no point in advertising to them.
The premise is that in spite of having a massive userbase, one that is now larger than the population of the USA, Facebook is struggling to extract financial value from their audience.
The second link is a Silicon Valley Insider interview with LinkedIn CEO Jeff Weiner, in which he claims that LinkedIn is still profitable with ad revenues up 50%.
LinkedIn has 3 main revenue streams, with online advertising being only one of them.
Weiner doesn’t give any breakdown, but implies that a significant portion of LinkedIn revenues are generated by their premium subscription business and corporate recruitment solutions.
I blogged this week with a throw-away thought that LinkedIn could possibly be built today as a Facebook application, but now I’m not so sure… it’s clear that LinkedIn have managed to build a profitable business quite different to the type of business that could be created inside Facebook’s ecosystem.
What do you think? Will Facebook become super-profitable?
Related posts:
from → Industry comment, Newspapers