Core Group not helping grow Apple in SA
I’m in the market for a new Macbook (current one is 3+ years old and starting to feel a bit tired). Wanted to buy in South Africa, took a look at Digicape and other online stores, and could not believe the local prices, particularly considering the current exchange rate below R8/$.
Sure, I understand, we import in Euros mostly, and Core Group apparently took forward cover at a much higher rate. In my opinion, they need to take a knock if they got their rates wrong, and simply cut their own margin. You can’t punish your customers in a global market-place for mistakes made on currency speculation. It simply enforces the view that Core Group is a monopolist.
Please Core Group, it’s time to take a long-term view on growing Apple marketshare to the same levels as the rest of the world, even if it means sacrificing some short-term profit.
Sorry Core, would love to support the local market, but it’s probably not going to happen at the current prices.
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